Our Team

In2ition was founded by Susan Kimmel and Beth Larson in 2006. While many market research suppliers learn the market research craft through trial and error, in2ition's founders have a strong academic foundation in the art and science of market research. In addition to their solid market research science training, Beth and Susan partner with a team that has extensive technical knowledge and industry experience, including positions in medical device sales and clinical support, upstream and downstream marketing, and healthcare economics.

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