Full Service Market Research
In2ition provides traditional market research supplier services through a network of preferred fieldwork suppliers. Our approach goes beyond standard deliverables to insure that insights are delivered to clients in a way that can be understood and sold internally. Methodologies utilized include both qualitative and quantitative research.
For those who need a little help along the way, in2ition offers on-demand advice or execution for specific steps of the market research process (e.g., surveys, interviews, analysis, presentations).
In2ition also assists clients with market research project management for large or complex projects.
Expert User Panels
In2ition provides advice on how to establish and conduct data gathering among expert users on an ongoing basis.
Services include topic selection, format design (e.g., small group discussion), question formulation, facilitator training, moderation, and reporting.
Customer Interview and Ad Board Training – A half-day primer for non-Market Researchers on how to conduct interviews with customers. Topics include writing an interview guide, asking unbiased questions, probing, managing the discussion and identifying key take-aways, and writing up the results.
Fundamentals of Supplier Management – A full-day executive education course that helps marketing professionals successfully manage Market Research suppliers. Topics include writing an RFP, evaluating proposals, avoiding execution pitfalls, and presentation development.